There’s a process to our process

We help you understand and exploit the platforms and channels that connect you to your audience by following a process built around your objectives, fueled by our collective insights, and grounded in sound brand strategy.

This phase begins with a discovery meeting, and involves reviewing existing marketing materials, getting to know the competition, speaking with stakeholders, mapping the customer journey, and auditing your website to assess your online presence. We compile our findings that serve as the basis for strategy formulation.

Now we create the strategic framework for creative expression and lay the groundwork for all that is to come, including your web presence, engagement plan, and a host of tactics. The development of your brand launch strategy, the prioritization of your messaging and your audiences, the establishment of basic brand style and language, defining what drives your brand and makes it relevant to customers – it all comes together here.

Here strategy transforms into creative expression. Encompassing branding, design, advertising, digital/social media and overall communications planning, the creation phase is a direct reflection of our brand strategy work.

Executing on our strategy, we start the conversation and engage the audience. Monitoring, measuring and refining our creative and strategic output are integral to this phase, which includes optimization and management, web analytics, brand management and more.