Owned and operated by bar and restaurant veterans who not only work in this SW Minneapolis commercial district but live there, Westside Wine & Spirits comprises both a liquor store and food market. Its brand conveys credibility and sophistication while communicating a strong “West Side” neighborhood identity.
The Westside visual identity has an iconic simplicity along with a versatility that allows separate “Wine & Spirits” and “Westside Market” applications. The monogram version of the logo provides a graphic element that is applied throughout the shopping environment and across marketing vehicles.
Supervox created a versatile, easy-to-update site that stresses the family-owned business’s neighborhood roots. In a sea of corporate-owned adult beverage outlets, Westside stands out as an independent, locally owned retailer with an in-depth knowledge of its products and customers alike. We wanted to make sure that site communicated those essential qualities.
The mobile version of the website was designed for easy administration and navigation across devices and platforms.
The mobile version of the website was designed for easy administration and navigation across devices and platforms.
Templated posters introduced the brand to customers while providing a vehicle for essential messaging.