The Il Gatto logo
An Italian restaurant and bar located in the Twin Cites’ most diverse neighborhood, Il Gatto (“The Cat”) combined a casual ambiance with a high caliber of cooking. Reflecting its forward-looking, streamlined interior, we created a brand identity whose subtle references to the Italian futurist movement communicated Il Gatto’s departure from the same-old, same-old.
The Il Gatto logo
Supervox created a vertically-oriented logo for Il Gatto and designed its blade sign.
Exterior and interior signage.
Supervox art directed much of the restaurant’s food photography.
Il Gatto business cards featured the restaurant’s Futurist-style “mechanized cat” illustration.
A bag for takeout and leftovers conveyed the restaurant’s distinctive brand identity.
Billboards teased the opening of Il Gatto.
Supervox created two t-shirt designs for staff.
Almost every command on the Il Gatto website generated a pair of photos that juxtaposed images illustrating the restaurant’s dual focus on the classic and contemporary.