The current version of the Good Earth logo: a bit rough-hewn, unpretentious, and simple.
Good Earth Logo
The natural foods brand in Minnesota
How do you keep a brand vital year after year? By taking a lead from the kitchen and embracing what’s fresh, celebrating the seasons, and seeking out the new.
Good Earth Signage
Exterior signage is designed for maximum readability and clarity while communicating the flavor of the brand.
Good Earth Menu Covers
Menu covers change with the seasons and lead with the Good Earth “manifesto.”
Good Earth To-Go Bag
Good Earth’s recyclable paper bags are used for retail purchases, to-go orders, and catering.
Good Earth Retail Packaging
Supervox designed a broad range of packaging for Good Earth’s thriving retail business.
Good Earth Posters
Posters communicate seasonal offerings, limited-time promotions, and new product introductions, while also conveying broader brand messaging.
Good Earth Website – Winter
The Good Earth winter website
Good Earth Website – Spring
The Good Earth spring website
Good Earth Website – Summer
The Good Earth summer website
Good Earth Website – Fall
The website homepage changes with the seasons, and can be easily updated to reflect current promotions and limited-time offerings.
Good Earth Mobile
The Good Earth restaurants’ mobile website brings key functionalities to the fore, without sacrificing brand flavor.