Firebirds’ logo system includes a flexible “bullseye” format.
Talk about a dream client: Charlotte-based Firebirds Wood Fired Grill restaurants serve fantastic, wood-grilled steaks, seafood and casual fare in attractive surroundings to legions of fans in 20 states. The staff exude energy and the leadership has a clear vision. So when this polished casual concept asked us to bring its brand up to the same level as the rest of the operation, we leapt at the opportunity.
Firebirds’ logo system includes a flexible “bullseye” format.
Lobby TV screens and A-frame displays work together to promote Firebirds’ Happy Hour at the Firebar®.
Each year we update Firebirds Corporate Overview, an essential document for prospective partners, landlords, employees, investors and other stakeholders.
Interior spreads from Firebirds’ Corporate Overview
These are no ordinary house wines, and we designed the Firebirds Cellars wine labels to reflect the refined pedigree of their Chardonnay and Cabernet Sauvignon.
Firebirds print advertising
Large window graphics communicate the Firebirds dining experience to passers-by.
Feature cards showcase seasonal offerings, promotion and other dining occasions.
Supervox designs the emails that have helped Firebirds cultivate and maintain a very high level of engagement and loyalty among members of its “Inner Circle” guest affinity program.
Firebirds’ offerings extend well beyond what’s covered in the principal Lunch and Dinner menus. Here are a few examples, all of which are versioned across more than 50 locations.
Supervox has been an ideal partner for a fast-growing, entrepreneurial concept like Firebirds Wood Fired Grill. Their brand work for us has been invaluable, and their deep experience in the hospitality industry makes for a very efficient working relationship. Whatever we throw at them, they’re able to handle – with unflappability, competence and insight.Stephen Loftis
Chief Brand Officer, Firebirds Wood Fired Grill