The site’s clean lines and fantastic photography convey how simple and delightful it is to do business ClearTech.
Altadena, California-based ClearTech is no mere AV integrator. It’s a true industry innovator, attuned to the way today’s workers and digital learners interact with communication technology. Our rebrand and new website for ClearTech conveys their cutting-edge insight, expertise and laser focus on what organizations need to do to thrive in an era of workplace transformation.
The site’s clean lines and fantastic photography convey how simple and delightful it is to do business ClearTech.
We worked with ClearTech to resist the temptation to be all things to everyone in their messaging, and to instead go all-in with the firm’s core strengths in the rapidly transforming workplace and education sectors.
Mobile is more than an afterthought for ClearTech. As the firm pushes the transition toward AV as a service, a strong support message and cross-platform functionality are essential.
ClearTech’s website has a modular quality with a unique design motif that picks up on the company logo. In both look and function, the site communicates the same level of polish that this service-oriented integrator brings to the customer experience.
We developed a distinctive visual language for the site, which we use to convey the all-encompassing nature of the ClearTech service experience.
A series of icons used on internal pages lends weight to key message points throughout the site.